CPM Calculator
Calculate your advertising Cost Per 1,000 Impressions (Mille).
CPM Calculator (Cost Per Mille)
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Enter any two fields and the third will calculate automatically.
Master Your Marketing Metrics
Whether you are buying ads on Google, Facebook, print media, or programmatic display networks, CPM is the universal language of advertising reach.
Our CPM Calculator is fully dynamic. It allows you to solve for any of the three core variables: Cost, Impressions, or the CPM itself.
How to use the calculator:
- Find the CPM: Enter your Total Cost and Total Impressions. The CPM will calculate automatically.
- Find the Total Cost: If a publisher quotes you a $10 CPM and you want 500,000 impressions, enter those two numbers to find your total budget requirement.
- Find Total Impressions: Enter your total budget (Cost) and the target CPM. Click "Solve for this" next to Impressions to see exactly how much reach your budget can buy.
Frequently Asked Questions
What does CPM stand for?
CPM stands for 'Cost Per Mille' (Mille is Latin for thousand). In digital marketing and advertising, it represents the price an advertiser pays for every 1,000 impressions (views) of their advertisement.
How do you calculate CPM?
The formula for CPM is: (Total Campaign Cost / Total Impressions) x 1,000. For example, if you spend $50 to get 10,000 impressions, your CPM is ($50 / 10,000) x 1000 = $5.00.
Why is CPM important in marketing?
CPM is a standard metric used to compare the cost-effectiveness of different advertising platforms or campaigns. It helps marketers understand how expensive it is to get eyeballs on their brand, regardless of whether those users click the ad or not.
What is a good CPM?
A 'good' CPM varies wildly depending on the platform, industry, and target audience. A broad display ad might have a CPM of $1.00 to $2.00, while a highly targeted B2B LinkedIn ad campaign could have a CPM of $50.00 or higher.